Social Media Strategy
Digital Marketing
Communications
Content Strategy
Julia Zhytska
Senior Marketing Leader
Digital Storyteller
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Selected Work
Led global social media channels and content strategy for owned brand accounts in English and Arabic, driving 9B+ impressions, 2.6M new followers, and record engagement across all owned social media channels.
Esports World Cup channel strategy & content
Managed creative influencer content integrations and collaborations (from planning to execution), featuring prominent gaming influencers and sports celebrities, generating over 1,6B views throughout the 2 months of the event.
EWC Influencer & celebrity content integrations
Managed the cross-channel social media game announcement campaign, featuring 25 game titles. Drove the 50% engagement rate and 37% videos increase compared to previous year with 20% lower budget.
EWC Game announcement promotion
Implemented overarching cross-channel event promotion social campaign that built excitement around the tournament, generating over 67M+ impressions and 24M+ video views in 6 months.
EWC Event promotion campaign
Built social storytelling strategies designed to strengthen long-term fan communities, turning audiences into active participants through creators, cultural moments and shared experiences, resulting in a 20% increase in brand sentiment YoY and 30% in YoY engagement.
League of Legends EMEA Esports channel & community strategy
Directed channel launch and social content strategy for VCT EMEA across all main social platforms, driving organic growth from day (from 0 to 500K within the first year) and increasing brand awareness in the EMEA region.
VCT EMEA new product launch promotion & channel strategy
Skills
Team Management★
Influencer Campaigns★
Channel Strategy★
Partner Collaborations★
Digital Media Strategy★
Community Growth★
Campaign Analystics★
Vendor Management★
Audience Insights★
Digital Innovations★
Crisis Communications★
Team Management★
Influencer Campaigns★
Channel Strategy★
Partner Collaborations★
Digital Media Strategy★
Community Growth★
Campaign Analystics★
Vendor Management★
Audience Insights★
Digital Innovations★
Crisis Communications★
Latest Achievements
Team scaling
Grew the EWC social media & community team from 3 to 10 people to support the expanding project scope.
Content strategy & channel growth
Implemented social-first short form content strategy, scaling the EWC Tiktok channel from 0 to 1+ Million followers in less than 2 years.
Insights & data-driven content optimisation
Established KPI-driven reporting processes that improved data visibility and efficiency across teams and informed strategic adjustments, leading to exceeding YoY KPIs by 20%.
Awards
2026
Best Community / Fan Engagement
Webby Awards
2021
Best Esports Event Content Coverage
Emmy Awards
2020
best content team of the year